- (01)Portfolio — 2026
- (02)Based in Aledo, TX
- (03)7 years of practice
- (04)Open to new roles
Paper Social
A Shopify storefront for a family-owned invitation and stationery studio, built around one promise: beautiful invitations, made simple.
Live at papersocial.com
01 — Overview
Invitations for life’s biggest moments, ordered in a few clicks.
Paper Social is a family-owned studio celebrating 14 years of creating invitations and stationery. Every design is made in-house and professionally printed on premium paper in the USA.
Crafted With Care
Designed in-house and professionally printed on premium papers.
Quick Turnaround
Fast turnaround times and order updates.
Family-Owned Business
14 years creating invitations and stationery.
Made In The USA
Designed and printed locally.
02 — The challenge
A catalog of keepsakes that still feels personal.
01
Find it fast
Navigation and a homepage grid organized by occasion, not product type.
02
Make it yours
Every design leads to one action: Personalize.
03
Know the terms
Price per card, a 20-card minimum and free shipping over $100, stated up front.
04
Trust the shop
Family story, client reviews and familiar payment badges.
03 — Visual language
Soft, editorial and unmistakably paper.
A serif display face, a quiet sans and a palette pulled from the stationery itself: deep teal, blush rose and warm sand.
Teal
#315C5D
Logo, announcement bar, buttons
Blush Rose
#D98C91
Logo, eyebrows
Warm Sand
#E9CBA9
Newsletter panel (sampled)
Charcoal
#3D3D3D
Body text
Ink
#121212
Headings
Mist
#F3F3F3
Product backgrounds, footer
DM Serif Display · headings
Beautiful Invitations, Made Simple
Lato · body and interface
All our invitations are designed in-house and professionally printed on premium papers.
REAL PEOPLE. REAL PASSION. REAL PRETTY PAPER.
Hand-drawn line icons (bow, laptop, heart, envelope) carry the stationery feel into the interface.
04 — The shopping journey
From occasion to personalized order.
Five steps, each with one obvious next action.
01
Home
Hero, promises and an occasion grid
02
Occasion
Six categories in the nav and on the homepage
03
Collection
Grid with availability and price filters
04
Product
Price, minimum and details in accordions
05
Personalize
One primary action to make it yours
Shop by Occasion: six photographed categories, each a direct path into a collection.
Collection: a calm product grid with price, Quick Add and filters for availability and price.
05 — Product page
Everything needed to say yes, and nothing more.
01
Terms up front
“Orders starting at 20 quantity ($2.50 USD ea.)” sits right under the price.
02
Details on demand
What’s Included, Simple Process and The Paper Social Difference live in accordions.
03
One primary action
A single full-width Personalize button in the brand teal.
04
Trust at checkout
Mastercard, Visa, American Express and Apple Pay badges beneath the button.
06 — Homepage
A homepage that sells the feeling first.
Photography leads, then reassurance, then a gentle nudge to subscribe and a word from a happy client.
Shop by Occasion opens on styled flat-lays, so every card reads like a finished invitation suite.
“Why Paper Social?” turns operations (in-house design, US printing, fast turnaround) into reasons to buy.
Newsletter capture in warm sand: “Pretty Emails Only – Promise!” plus 15% off a first order.
Testimonials in the brand teal, followed by a simple four-column footer.
07 — Mobile
Built for the phone in their hand.
The same story, stacked: hero, promises, a two-up occasion grid, product detail and the newsletter.
Hero
Promises and occasions
Product detail
Newsletter
08 — In their words
“We were absolutely blown away with the invitations… the team was extremely thoughtful and easy to work with… We’ve received many compliments on our invitations.”
Alex W., San Diego, CA · client review on papersocial.com
09 — Results & impact
What the storefront delivers.
Site facts are verified from papersocial.com.
6
Occasion categories in Shop by Occasion
Source: papersocial.com homepage
14
Years in business, as stated on the site
Source: papersocial.com homepage
5
Steps from occasion to personalized order
Source: papersocial.com
1
Primary action on every product page: Personalize
Source: papersocial.com product page
Next project
BluePrint Design System
- (01)Portfolio — 2026
- (02)Based in Aledo, TX
- (03)7 years of practice
- (04)Open to new roles
Paper Social
A Shopify storefront for a family-owned invitation studio: beautiful invitations, made simple.
01 — Overview
Invitations for life’s biggest moments, ordered in a few clicks.
Paper Social is a family-owned studio celebrating 14 years of invitations and stationery, designed in-house and printed in the USA.
Crafted With Care
Designed in-house, printed on premium papers.
Quick Turnaround
Fast turnaround and order updates.
Family-Owned Business
14 years of invitations and stationery.
Made In The USA
Designed and printed locally.
02 — The challenge
A catalog of keepsakes that still feels personal.
01
Find it fast
Navigation and a homepage grid organized by occasion.
02
Make it yours
Every design leads to one action: Personalize.
03
Know the terms
Price per card, a 20-card minimum and free shipping over $100.
04
Trust the shop
Family story, client reviews and payment badges.
03 — Visual language
Soft, editorial and unmistakably paper.
Teal
#315C5D
Blush Rose
#D98C91
Warm Sand
#E9CBA9
Charcoal
#3D3D3D
Ink
#121212
Mist
#F3F3F3
DM Serif Display · headings
Beautiful Invitations, Made Simple
Lato · body and interface
All our invitations are designed in-house and professionally printed on premium papers.
04 — The shopping journey
From occasion to personalized order.
01
Home
Hero, promises and an occasion grid
02
Occasion
Six categories in nav and on the homepage
03
Collection
Grid with availability and price filters
04
Product
Price, minimum and details in accordions
05
Personalize
One primary action to make it yours
Shop by Occasion: six categories, each a path into a collection.
Collection grid with filters and Quick Add.
05 — Product page
Everything needed to say yes.
01
Terms up front
20-card minimum and price per card under the price.
02
Details on demand
Three accordions hold the rest.
03
One primary action
A full-width Personalize button.
04
Trust at checkout
Card and Apple Pay badges.
06 — Homepage
A homepage that sells the feeling first.
Styled flat-lays lead Shop by Occasion.
Newsletter in warm sand with 15% off a first order.
Testimonials in teal, then a simple footer.
07 — Mobile
Built for the phone in their hand.
Hero
Occasions
Product
Newsletter
08 — In their words
“We were absolutely blown away with the invitations… the team was extremely thoughtful and easy to work with.”
Alex W., San Diego, CA · review on papersocial.com
09 — Results
What the storefront delivers.
Site facts are verified from papersocial.com.
6
Occasion categories
papersocial.com
14
Years in business
papersocial.com
5
Steps to a personalized order
papersocial.com
1
Primary action per product page
papersocial.com